About

I work at Sungkyunkwan University Graduate School of Business (SKK GSB) as an assistant professor in marketing. My research considers how firms should incorporate consumer behavioral biases into pricing and choice architecture design. I conduct both empirical research to tackle the descriptive problems of how certain behaviour occurs, and theoretical research to tackle the prescriptive problems of how firms should respond.

My Curriculum Vitae

Publications

• Sunk Cost Fallacy, Self-control, and Contract Design, Xing Zhang, Ganesh Iyer, Xiaoyan Xu, and Juin Kuan Chong, Journal of Marketing Research, forthcoming.

• Exposure to SARS and Long-term Psychological Well-being (2024), Chao Ma, Victor Li, Wenxin Jiang, and Xing Zhang, Economic Inquiry 62(1), pp.39-55 (Corresponding Author).

• Maurice Schweitzer, Teck-Hua Ho, and Xing Zhang (2018), How Monitoring Influences Trust: A Tale of Two Faces, Management Science 64(1), 253-270.

• Onn Siong Yim, Xing Zhang, Idan Shalev, Mikhail Monakhov, Songfa Zhong, Ming Hsu, Soo Hong Chew, Poh San Lai, and Richard P. Ebstein (2016) Delay Discounting, Genetic Sensitivity, and Leukocyte Telomere Length, Proceedings of the National Academy of Sciences, USA, 113(10), 2780-2785 (*Co-first Authorship and Corresponding Author).

  Media coverage: the Times, the Telegraph, the Daily Mail, Huffington Post, Xinhua News Agency, People.com.cn, Asian Scientists

Working Papers

• Chitchat Matters: How Does Chatbot Influence Trust in Customer-AI Interactions, with Yunfeng Lu, Yohanes Eko Riyanto, and Georgios Christopoulos

  The Best Paper Award in 2018 National Annual Conference of Game Theory and Experimental Economics in China

• Putting Preference for Randomization to Work – Evidence from Field and Lab Experiments, with Songfa Zhong

• Preference for Hedging in Multiple Choice Questions, with Jingcheng Fu and Songfa Zhong

Awards and Fellowships

• Teaching Excellence Award, SKK GSB, Sungkyungkwan University, 2021, 2024

• AMA-Sheth Foundation Doctoral Consortium Fellow, Northwestern University, 2014

• The Best Supporting Actor in English Drama Competition, Jinan University, 2004

Contact Information

Room 90329, International Hall

Sungkyunkwan University

25-2, Sungkyunkwan-Ro, Jongno-Gu

Seoul, South Korea

03063

Email: zhangxingis “shift + 2” gmail.com

(SKK campus in Autumn)