About

I work at Sungkyunkwan University Graduate School of Business (SKK GSB) as an assistant professor in marketing. I study how consumers’ behavioral biases create strategic opportunities and challenges for firms and policymakers. My research combines experimental methods, which address descriptive questions about how certain consumer behavior arises, with game-theoretical modeling, which addresses prescriptive questions regarding how firms and policymakers should optimally respond.

My Curriculum Vitae

Publications

• Menu-Induced Preference Cannibalization: A Field Study on Designing Probabilistic Price Promotions, Ruonan Zhang, Xing Zhang, and Hang Wu, Journal of Business Research, Forthcoming.

• Learning to win for self-versus-others: The role of social closeness and prosocial orientation, Shiguang Fu, Qiang Shen, and Xing Zhang, Personality and Individual Differences, Volume 247, December 2025.

• Preference for Hedging in Multiple Choice Questions, Jingcheng Fu, Xing Zhang, and Songfa Zhong, Journal of Economic Behavior and Organization, forthcoming. (Replication Package)

• Sunk Cost Fallacy, Self-control, and Contract Design, Xing Zhang, Ganesh Iyer, Xiaoyan Xu, and Juin Kuan Chong, Journal of Marketing Research, Volume 61 Issue 5, October 2024 pp. 975–992.

  Listen to this excellent non-technical overview of the paper in the format of podcast generated by NotebookLM.

• Exposure to SARS and Long-term Psychological Well-being (2024), Chao Ma, Victor Li, Wenxin Jiang, and Xing Zhang, Economic Inquiry 62(1), pp.39-55 (Corresponding Author).

• How Monitoring Influences Trust: A Tale of Two Faces,Maurice Schweitzer, Teck-Hua Ho, and Xing Zhang (2018), Management Science 64(1), 253-270.

• Delay Discounting, Genetic Sensitivity, and Leukocyte Telomere Length, Onn Siong Yim, Xing Zhang, Idan Shalev, Mikhail Monakhov, Songfa Zhong, Ming Hsu, Soo Hong Chew, Poh San Lai, and Richard P. Ebstein (2016) Proceedings of the National Academy of Sciences, USA, 113(10), 2780-2785 (*Co-first Authorship and Corresponding Author).

  Media coverage: the Times, the Telegraph, the Daily Mail, Huffington Post, Xinhua News Agency, People.com.cn, Asian Scientists

Working Papers

• Withdrawal Management and Digital Addiction, with Ganesh Iyer and Xiaoyan Xu

• Putting Preference for Randomization to Work – Evidence from Field and Lab Experiments, with Songfa Zhong

• Doing Less for More: Consumer Search and Undertreatment in Credence Service Markets, with Xiaoyan Xu, Weishi Lim, and Jeff Cai

Awards and Fellowships

• Teaching Excellence Award, SKK GSB, Sungkyungkwan University, 2021, 2024, 2025

• AMA-Sheth Foundation Doctoral Consortium Fellow, Northwestern University, 2014

• The Best Supporting Actor in English Drama Competition, Jinan University, 2004

Contact Information

Room 90329, International Hall

Sungkyunkwan University

25-2, Sungkyunkwan-Ro, Jongno-Gu

Seoul, South Korea

03063

Email: zhangxingis “shift + 2” gmail.com

Sungkyunkwan (成均馆) in Autumn